Advertising on TTC Property Policy
Head - Customer Communications
2.1 To establish the criteria for the acceptability of Advertisements for posting on TTC Property and the process by which Advertisements will be reviewed and accepted.
The entity requesting from the Company to post Advertisement(s) on TTC Property.
Any message (the content of which is controlled by the Advertiser), or proposed message, with the intent to influence TTC riders’ choice, opinion or behaviour, which message is posted (or is to be posted), and includes Advocacy Advertisements and Election Signs.
4.3 Advocacy Advertisement
An Advertisement which presents information or a point-of-view that attempts to influence public opinion on specific political, economic or social issues.
4.4 Applicable Laws
Any federal, provincial or municipal law, rule, statute, regulation, by-law (including City of Toronto by-laws), order, ordinance, protocol, policy, notice, direction, judgment or other requirement issued by any government, board, commission or tribunal, or any court or regulation-making entity, or regulatory authority having jurisdiction over advertising. Applicable laws shall include TTC policies. For greater clarity, Applicable laws includes the Ontario Human Rights Code.
Refers to the TTC Advertising Review Panel. The ARP is made up of TTC staff whose role it is to review Advertisements in accordance with Sections 6 and 7 of this policy.
Refers to Advertising Standards Canada. ASC is the not-for-profit Canadian advertising industry body committed to creating and maintaining community confidence in advertising and to ensuring the integrity and viability of advertising through industry self-regulation.
4.7 ASC Code
Refers to the Canadian Code of Advertising Standards. The ASC Code is the advertising industry’s principal instrument of advertising self-regulation in Canada administered by ASC. The ASC Code sets the criteria for acceptable advertising and forms the basis upon which advertising is evaluated in response to consumer, trade or special interest group complaints.
4.9 Election Signs
4.10 TTC Property
5.0 PROCESS FOR ADVERTISEMENT POSTING ON TTC PROPERTY
8.0 GUIDELINES FOR ACCEPTANCE
9.0 REFERENCE SOURCES
- The Canadian Code of Advertising Standards
- City of Toronto Municipal Code and By-laws
- Ontario Human Rights Code