All vehicle and station advertising for the TTC is handled by Pattison Outdoor and all digital advertising on the Platform Video Screens in the subway stations is handled by Pattison Onestop.
TTC has established criteria for the acceptability of advertising on TTC property (vehicles, real property, platform video screens and any other “available space” identified), and the process by which the advertising will be reviewed. All advertising on TTC property must:
- Comply with applicable laws, including but not limited to the Canadian Code of Advertising Standards and the Ontario Human Rights Code;
- Not discredit the business or service of public transit, the TTC or its employees or have an adverse affect on the image of the TTC or public transit, as a safe and reliable form of transportation.
Pattison is charged with ensuring that all advertising on TTC property meets these standards. In certain circumstances, Pattison may request that TTC staff review the advertising prior to posting. In these cases, TTC staff will review the advertising to determine if the advertisements meet the criteria noted above. If the ads do not meet the criteria, the advertisements will not be posted on TTC property.
Customers wishing to complain about an advertisement on TTC property must contact Advertising Standards Canada. Advertising Standards Canada is the national not-for-profit advertising self-regulatory body.
They are committed to fostering community confidence in advertising and to ensuring the integrity and viability of advertising in Canada through responsible industry self-regulation.
Created by the advertising industry in 1957, Advertising Standards Canada was founded on the belief that advertising self-regulation best serves the interests of the industry and the public. This principle has guided their work and activities on behalf of members, the public and the industry for over 50 years.