TTC launches Special Event Ambassador Program ahead of FIFA World Cup 2026™
As Toronto prepares to welcome thousands of fans for the FIFA World Cup 2026™ this summer, the TTC will deploy more than 600 event ambassadors across the system to help fans and visitors navigate the TTC and city with ease.
The ambassadors, who can be easily identified by their red TTC jerseys, will be positioned at high-traffic locations during the tournament to answer customer questions, provide directions, and offer on-the-spot support.
“With the FIFA World Cup 2026™ approaching, Toronto is preparing to welcome the world,” said Toronto Mayor Olivia Chow. “The TTC Ambassador Program will help residents, fans and visitors move around our city with confidence and ease. As people experience Toronto, we want them to see a city that is safe and caring, a city that looks out for one another and makes it easy for everyone to get where they need to go.”
“TTC service is central to Toronto’s Transit First approach for the World Cup,” said TTC CEO Mandeep S. Lali. “We’ve been preparing for this moment for many months, and our focus is clear: deliver the service our customers need, provide simple and reliable information, and respond decisively as conditions evolve. Our ambassadors will play a vital role in welcoming the world to Toronto, ensuring every journey matters.”
With just over 30 days until the tournament kicks off, the TTC is finalizing and testing its service plans to ensure residents and visitors can move around the city reliably and efficiently. During the tournament, the TTC will boost service across all modes, including key routes such as the 509 Harbourfront, 511 Bathurst, 29/929 Dufferin,and 504 King, as well as expanded subway service on Lines 1 and 2.
In collaboration with the City of Toronto, the TTC is also implementing transit priority measures, including new RapidTO lanes on Bathurst and Dufferin streets. The City of Toronto and TTC began installing the lanes in 2025, with all work scheduled to be completed before the start of the tournament. Over 50,000 riders on Bathurst and Dufferin streets are already benefiting from the lanes, saving up to seven minutes per trip.
The TTC will also use this month to further test capacity and refine service plans. On Sat., May 9, the Toronto FC versus Inter Miami match will serve as a full‑scale dry run to validate infrastructure readiness, service levels, response times, and coordination across teams. Results from this dry run will be used to identify any gaps and further refine service plans ahead of June 12.