The National Ballet of Canada and the TTC today unveiled We Move You, a joint creative campaign and first partnership between two of Toronto's top infrastructure and cultural organizations.
We Move You provides TTC customers with enhanced beauty and art during their commutes with a collection of images and video. The campaign features striking images of five National Ballet dancers at various TTC locations across the city: Principal Dancers Naoya Ebe and Heather Ogden, First Soloists Francesco Gabriele Frola and Jenna Savella and Second Soloist Rui Huang. The campaign will appear in TTC stations and on vehicles across Toronto.
"Both our organizations move Torontonians - the TTC physically around our city and the National Ballet through our performances onstage. Collaborating together enables us to highlight movement through ballet, while introducing our dancers to new, wider audiences across the city," said Karen Kain, Artistic Director, The National Ballet of Canada. "The company is thrilled with our newfound partnership with the TTC."
"A thriving and lively arts scene, and a robust public transit system are both things that go into making cities great," said Toronto Councillor Josh Colle, Chair of the TTC Board. "We are pleased to be able to join with The National Ballet of Canada to promote some of what makes Toronto the world-class city we proudly call home."
On Monday, November 14, 2016, Torontonians are invited to experience We Move You as dancers from the National Ballet take barre class at Union Station. Artistic Director Ms. Kain, and TTC CEO Andy Byford will share remarks about the campaign and partnership before the class, 11:30 a.m. - 12:30 p.m.
Share images of your TTC ride and what moves you during the campaign by posting to Facebook, Instagram or Twitter using #WeMoveYouTO.
Watch the We Move You Video
See the Campaign posters