We Move You - The National Ballet of Canada and TTC Joint Campaign Unveiled
October 27, 2016
The National Ballet of Canada and the TTC today unveiled We Move You, a joint creative campaign and first partnership between two of Toronto's top infrastructure and cultural organizations.
We Move You provides TTC customers with enhanced beauty and art during their commutes with a collection of images and video. The campaign features striking images of five National Ballet dancers at various TTC locations across the city: Principal Dancers Naoya Ebe and Heather Ogden, First Soloists Francesco Gabriele Frola and Jenna Savella and Second Soloist Rui Huang. The campaign will appear in TTC stations and on vehicles across Toronto.
"Both our organizations move Torontonians - the TTC physically around our city and the National Ballet through our performances onstage. Collaborating together enables us to highlight movement through ballet, while introducing our dancers to new, wider audiences across the city," said Karen Kain, Artistic Director, The National Ballet of Canada. "The company is thrilled with our newfound partnership with the TTC."
"A thriving and lively arts scene, and a robust public transit system are both things that go into making cities great," said Toronto Councillor Josh Colle, Chair of the TTC Board. "We are pleased to be able to join with The National Ballet of Canada to promote some of what makes Toronto the world-class city we proudly call home."
On Monday, November 14, 2016, Torontonians are invited to experience We Move You as dancers from the National Ballet take barre class at Union Station. Artistic Director Ms. Kain, and TTC CEO Andy Byford will share remarks about the campaign and partnership before the class, 11:30 a.m. - 12:30 p.m.
Share images of your TTC ride and what moves you during the campaign by posting to Facebook, Instagram or Twitter using #WeMoveYouTO.
View all articles from October
Elevator Alert: Kennedy Station, subway platform to concourse level, out of service until January 2018 due to construction
Last updated Nov 16, 3:42 PM
The TTC issues news releases and media advisories to local, national and international news media by email.
The public can also receive news from the TTC. Simply register with My TTC e-Services or update your existing profile and select news releases, as well as media advisories
Like us on
View the TTC YouTube Channel
Connect with us every day to get service advisories and updates.