Perceived Value for Money is Consistent Throughout 2012 and 2013

On your last TTC trip would you say you received Excellent, Good, Average, Below Average or Poor value for your money?

Bar graph of Perceived Value for Money is Consistent Throughout 2012 Red bar = Excellent Value Pink = Good Value Blue = Average Value Grey =Below Average Value Black = Poor Value Q1 2012: April 2012 (n=551) = 21% (red), 39% (pink), 32% (blue), 5% (grey), 3% (black) Q2 2012: July 2012 (n=1100) = 19% (red), 38% (pink), 33% (blue), 5% (grey), 5% (black) Q3 2012: September 2012 (n=1000) = 19% (red), 40% (pink), 33% (blue), 6% (grey), 3% (black) Q4 2012: December 2012 (n=1000) = 20% (red), 39% (pink), 32% (blue), 5% (grey), 5% (black) Q1 2013: 19% (red), 40% (pink), 31% (blue), 7% (grey), 3% (black) Q1 2013: 21% (red), 40% (pink), 30% (blue), 3% (grey), 5% (black)

TTC Advocates

  • ≈ 25% of respondents are strong TTC and transit supporters
  • Rate TTC a 9 or 10 on overall satisfaction, and take pride in TTC and its meaning to Toronto
  • % of advocates increased from 24% in Q4 2012 to 27% Q2 2013
  • TTC advocates tend to be older, and have higher % of females than other survey respondents
  • Opportunity to build upon this solid foundation
  • Monitor changes to size of group over time

Next Steps

  • Continue Customer Satisfaction Survey in 2013 and 2014
  • Update key measures in CEO report on quarterly basis
  • Report back to Board twice a year