Perceived Value for Money is Consistent Throughout 2012

On your last TTC trip would you say you received Excellent, Good, Average, Below Average or Poor value for your money?

Bar graph of Perceived Value for Money is Consistent Throughout 2012 Red bar = Excellent Value Pink = Good Value Blue = Average Value Grey =Below Average Value Black = Poor Value Wave 1: April 2012 (n=551) = 21% (red), 39% (pink), 32% (blue), 5% (grey), 3% (black) Wave 2: July 2012 (n=1100) = 19% (red), 38% (pink), 33% (blue), 5% (grey), 5% (black) Wave 3: September 2012 (n=1000) = 19% (red), 40% (pink), 33% (blue), 6% (grey), 3% (black) Wave 4: December 2012 (n=1000) = 20% (red), 39% (pink), 32% (blue), 5% (grey), 5% (black)

TTC Advocates

  • ≈ 25% of respondents are strong TTC and transit supporters
  • Rate TTC a 9 or 10 on overall satisfaction, and pride in TTC and its meaning to Toronto
  • TTC advocates tend to be older, and have higher % of females than other survey respondents
  • Opportunity to build upon this solid foundation
  • Monitor changes to size of group over time

Next Steps

  • Continue Customer Satisfaction Survey in 2014
  • Update key measures in CEO report on quarterly basis
  • Report back to Board twice a year